Technically, these would probably be referred to as "DRTV": http://en.wikipedia.org/wiki/Direct_response_television http://en.wikipedia.org/wiki/Direct_response

Technically, these would probably be referred to as "DRTV": http://en.wikipedia.org/wiki/Direct_response_television http://en.wikipedia.org/wiki/Direct_response_television I actually believe the ubiquitous "crazy local salesman" is less about brand awareness, and more about demonstrating a unique selling proposition - even if you know about the crazy mattress salesman down the street, you can still order a mattress online just as well. But you can only interact with a completely hilarious insane person if you stop by the store.