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FAQs are for seeding Google with answers to questions people are asking about your products and services off-site.

• Veen 5y ago
  Yes, they're used to populate the People Also Asked snippets. In fact, many SEO types recommend writing all blog articles in an FAQ format. It's why you'll often see a bunch of tangtentially related questions and answer sections in recipes, blog articles, and the like. The reasoning is that people search for questions so content framed as a Q&A will get picked up for PAA and rank higher generally. Particularly SEO focused bloggers build whole articles by scraping People Also Asked questions for related keywords, dump the questions into a document, and write the answers. Tools like Answer Socrates[0] will do the scraping for you. [0]: https://answersocrates.com/ https://answersocrates.com/ Personally, I reckon Google is smart enough to know that "## Cooking Potatoes in the Oven" is likely to provide the same information as "## How Do I Cook Potatoes in the Oven?". And, as the article points out, it's better for readers. I'm not convinced most people search for questions anyway; I'd just type "potatoes oven".