Advertising does work, but it also has other issues being overlooked. For instance, all Geico commercials featuring the Cave Men have made me hate listening to

Advertising does work, but it also has other issues being overlooked. For instance, all Geico commercials featuring the Cave Men have made me hate listening to Royksopp. I don't believe that's an effect Geico or Royksopp could have anticipated. Be ready for the affects good or bad if you're the 3rd party in one of these 'viral' ads.