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Spotify charges it's artists to run ad campaigns... So that later in the year they'll have good stats on spotify wrapped. It would be far too convenient for th

Spotify charges it's artists to run ad campaigns... So that later in the year they'll have good stats on spotify wrapped. It would be far too convenient for them to limit the outreach of artist based on the normal merits of their music, so this makes them lots of money on both ends, and then artists desperate to project symbols of success, eagerly participate in the popularity chase... This is what it's all come to, while artists rarely break even because of the ad spending they have to do to be notable on spotify. Perhaps it will just wait another year to all implode, maybe not, either way the smart ones stay out of the gambling addiction schemes and just work on making music first.

extr 5y ago
I don't understand what you mean. I wouldn't imagine being featured on Spotify Wrapped is a goal for artists in and of itself. It's just a by-product of the fact that they had a lot of listeners. I can understand the frustration with having to run ad campaigns to get meaningful amounts of listeners, but how does Spotify Wrapped tie into that point?
- winternett 5y ago
  If artists pay the ~$250+ fee to promote their music (based on the last time I checked), and then only make $50 for streaming their music 100k times, it's a heist plain and simply. If at the end of the year artists then publicize that they've had 100k streams, but in reality they only made $50 after spending $250 to get there then Spotify wrapped is quite possibly just a branding scheme to drive up their "under the table" annual ad revenue, and it encourages the platform to hold back non-ad-buying artists (in numerous ways) to encourage them to buy ad/promo/boost/playlist services. This is the honest truth after my research over 3 years. There are several far more rewarding platforms out there that don't deal in phony merit badges, and that don't artificially bend reality to serve their profit records and shareholders first.

extr 5y ago

I don't understand what you mean. I wouldn't imagine being featured on Spotify Wrapped is a goal for artists in and of itself. It's just a by-product of the fact that they had a lot of listeners. I can understand the frustration with having to run ad campaigns to get meaningful amounts of listeners, but how does Spotify Wrapped tie into that point?

winternett 5y ago
If artists pay the ~$250+ fee to promote their music (based on the last time I checked), and then only make $50 for streaming their music 100k times, it's a heist plain and simply. If at the end of the year artists then publicize that they've had 100k streams, but in reality they only made $50 after spending $250 to get there then Spotify wrapped is quite possibly just a branding scheme to drive up their "under the table" annual ad revenue, and it encourages the platform to hold back non-ad-buying artists (in numerous ways) to encourage them to buy ad/promo/boost/playlist services. This is the honest truth after my research over 3 years. There are several far more rewarding platforms out there that don't deal in phony merit badges, and that don't artificially bend reality to serve their profit records and shareholders first.