It didn’t compete with 68k which is much older traditional CISC processor which was never scaled up. The 68k died out with Apple switching to PPC except for emb

It didn’t compete with 68k which is much older traditional CISC processor which was never scaled up. The 68k died out with Apple switching to PPC except for embedded use where it lived on primarily with the Motorola Dragonball line. Freescale then licensed ARM cores for use in the MX series of MCUs that were briefly branded Dragonball as well. Competitors were PowerPC, MIPS and ARM and even x86 which was always a bit player even in embedded (and consoles sort of with the Xbox)