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There are way more details to the AB testing over. UX is just a percentage of the total product. Users are being subjects because their behavior is what you mak

by ilayn 5y ago

There are way more details to the AB testing over. UX is just a percentage of the total product. Users are being subjects because their behavior is what you make money out of. Is it moral that's a different discussion.

mindslight 5y ago
The UX part is mutually beneficial, so it's at least possible to make an argument that companies doing so are benefitting users more than traditional UX design processes would. I still think it's creating externalities for users and would appreciate informed consent (something along the lines of bringing back proper versions where nobody would ever be forced to upgrade). Optimizing to the detriment of the user (eg for engagement, conversion, whatever) is straight malevolent and I've yet to run across a moral justification for it apart from market nihilism.