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in an offline mode how would you monetise offline ad clicks? google's business model is based on ctr not cpm. are you thinking of caching ads/pages too?
by antr 15y ago
in an offline mode how would you monetise offline ad clicks? google's business model is based on ctr not cpm. are you thinking of caching ads/pages too?
- marcin 15y agoDeck is doing that somehow (caching ad impressions at least) - so it is an addressable issue. However - this app works both in online and offline mode, so my point was not really touching the offline ad problem - thanks for pointing it out.
- stuartmemo 15y agoI don't imagine they need to monetise this part. The offline app simply makes Gmail even better and gives those who use desktop clients one less reason to stick with them. As a result of this more people will end up using the normal online app and therefore clicking more ads.
- marcin 15y agoThe thing is - with the new interface, that is perfectly accessible through the browser AND makes sure your offline is in-sync why would people carry on using the regular version?