5 ms·
Ask HN: Would you spend $30K on a landing page?
I know my answer, and I'm aware you can find themes for like $20.
The landing page is a single page thing, jump links on the page, then a form to collect an email.
With regard to responsive design, cross browser stuff being a given/addressed... $30K?
Point of this is I'm trying to see if there is any reason to think this is reasonable.
Hosting/certs is a minor concern could be done by you or provider. No changes to the site after it's done.
I would also add that you're a startup/don't have cash flow, maybe some kind of investment/seed money.
- newsbinator 5y agoHow likely is the landing page to make me $60K?
- ge96 5y agoha... in this case it did not help any/past tense.
- warrenm 5y agoI'll spend as much on a landing page as it takes to make NOTABLY MORE than I spent on it If I can make $1000 for $20, I'll spend $20 But if I could make $100,000 for $30,000 - dang straight I'm gonna spend $30,000!
- ge96 5y agoYeah maybe part of the question is when do you do it. This landing page was not amazing, a slider, couple of left/right sections, a form to collect an email... I just have a hard time rationalizing that to be worth that much.
- warrenm 5y agoHow much did it earn after being put in place? Was it more than it cost?
- netizen-936824 5y agoAnother comment by OP says that they are 300k in the hole. So it sounds like it lost 10x what it cost Also 30k is absurd for a single static web page
- s_severus 5y agoMy initial answer is "hell no" but on second thought I maybe need more context. As others asked, how much do I expect it to generate? How much do I have to play with? Am I a BigCo with an end of year departmental budget to burn? Even then, 30k for a single page, which I assume is static, is kinda ridiculous. The only justification I can think of is very, very good design from an expensive design agency. For the dev work we are talking paying someone $300 / hour for over 2 weeks. Seems out of my reality.
- ge96 5y ago> very, very good design It wasn't
- sergiomattei 5y agoThen? You already know the answer: it’s unreasonable, period.
- warrenm 5y agoHow do you know "It wasn't"? Did it achieve its purpose? Did it make more than it cost?
- ge96 5y agoBy good design I'm talking about aesthetics. A person with a few hours of basic html/css could build this site. In the end it literally was just a WP site with a $60 theme on it. Also turns out we host it so it was a one time cost deal.
- warrenm 5y agoIf it were that easy to build...why did you just have a "person with a few hours of basic html/css" do it? Surely you had an intern who could've knocked this out in a week? Or yourself in an afternoon?
- 5y ago
- sharemywin 5y agoI'd be happy to make it for you for like 27K and you'd save 10%.
- ge96 5y agohaha I'm just trying to explain to a person what they got was a waste of money, oh well
- sharemywin 5y agomaybe they can save a screenshot as a jepg or something sell it as an NFT
- ge96 5y agoYeah an imprint of tears
- muzani 5y agoI'll do it for $24k. full disclosure: will probably outsource all the work to upwork or toptal Now that I think of it, $24k is a year's salary for the average senior developer here. So I could actually stretch that out quite a lot.
- ge96 5y agoI was looking at different salaries by profession in a third world country (thinking may end up there someday). It's interesting how software is not a high paying role there. I'm thinking it's demand but yeah. So if you were to "make it big" there I think you would need money coming in from other countries over the internet which hey, Starlink maybe.
- muzani 5y agoDepends on which countries. $25k salary here is double of, say, a really good accountant or a senior civil engineer. Taxes are much lower too. Countries with no unicorns generally pay a lot lower, but there's more potential to do a startup. Everyone in the world deals with taxes, payrolls, and resells cars, but sometimes there's no localized software for that. Companies with corruption have far more financial restrictions and often global companies are reluctant to enter.
- poulsbohemian 5y agoWould love to know the context here - is this what someone offered as a project bid? Spending $30K might make sense if the landing page just part of the deliverables. For example, I can imagine if you went to a marketing firm and they are assisting with branding, copywriting / editing, syndication, social, etc and the landing page is just the most obvious deliverable of the bundle, then... sure, you could spend $30K really fast.
- ge96 5y agoNo it's past history, possible there was marketing or something. Main point is we're sitting at -$300K and this is one of the reasons More issues than that, at one point AWS bills were 10x of what they should be. Mostly the thing had bad market reaction. Case of check reality vs. your personal beliefs/hopes.
- poulsbohemian 5y agoGot it. If I was auditing someone's books and I saw this, I'd say that either someone got completely suckered (sorry) or they were getting some kind of kickback / the vendor was their cousin and they were basically funneling them money. A static landing page with no other deliverables or not part of any larger project shouldn't be more than maybe a couple hundred bucks.
- ge96 5y agoYeah was done by an agency, my point is you could pick some Envato theme and slap this on WP and it would be good to go. Anyway, we're pivoting hoping not to do that again. Minor add, you don't need to use WP, it's a single page, no routing or anything required, just host it somewhere as static. It is WP actually. Ha template used is $59 lol.
- Adrig 5y agoNot sure if it OP's reason to start the topic, but not long ago a designer on twitter made a bit of turmoil by offering to design a landing for 20k and use it as an example in the course he was making. Turns out he sold it and a couple more since then at the 20k-40k range, so I guess some people really have this kind of money to spend (he's focusing on web3 right now, so there might be an explanation there.
- unbanned 5y agoNo. Use a WordPress theme. Pay $1000 for SEO. Call it a day.
- cm2012 5y agoAbsolutely not, build it in squarespace or instapage. Hire a cheap designer for $1000 to customize it for you. That's what I did for my agency website that we do $10m a year in revenue through.
- moooo99 5y agoWould like to add Webflow to the list of suggestions
- popfastful 5y agofree build it in alovez.com , this is my landing page https://www.alovez.com/bing https://www.alovez.com/bing
- bern4444 5y agoI'll do it for 20k.
- rad_gruchalski 5y agoBack of the envelope calculations: $30k, say they charge $150/h. That $30k is 200 hours. That is 25 man days x 8 hours. You have a designer, copywriter, probably a product manager, customer rep and a coder involved in this. Sounds about right. Maybe you need a cheaper agency?
- XCSme 5y agoI would spend $1k on the site and $29k for 6 months doing whatever I want. You would get the exact same results for $1k and $30k, the only difference would be the developer's profit.
- peanut_worm 5y agoFor a landing page? No I can’t imagine I would ever do that. Maybe for an entire website but not a single page.
- andrei_says_ 5y agoAm I using it to launder money?