I think you can still usefully push past the "I just never did it." If the problem is that you are overcommitted and things are starting to slip, that's a diff

I think you can still usefully push past the "I just never did it." If the problem is that you are overcommitted and things are starting to slip, that's a different problem than "I got distracted by something shiny and forgot." In the first case, it might make sense to try to grow the team, for instance.