Location data is very easy to capture so tons of apps and websites do it, so there is large volumes of it, which makes it very cheap. For example when I run ad

Location data is very easy to capture so tons of apps and websites do it, so there is large volumes of it, which makes it very cheap. For example when I run ad campaigns location data in general is literally just free, and if I want precise data (users who have visited this location) it’s max $2 cpm (1 thousand uses). If I’m spending a few million on an ad campaign, a few thousand for location data is very much worth it.