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> There's big money in this sort of backend data analytics.. Which is kind of weird, when you think about it. Why is this information valuable to companies?
by mywittyname 5y ago
> There's big money in this sort of backend data analytics..
Which is kind of weird, when you think about it. Why is this information valuable to companies? And why is it so valuable that so many companies can make money selling effectively the same information?
It makes sense why government agencies, particularly the police would place a value on this information. But they also have so many ways of obtaining this data that they can't be willing to pay much for yet another source of location data.
- soared 5y agoLocation data is very easy to capture so tons of apps and websites do it, so there is large volumes of it, which makes it very cheap. For example when I run ad campaigns location data in general is literally just free, and if I want precise data (users who have visited this location) it’s max $2 cpm (1 thousand uses). If I’m spending a few million on an ad campaign, a few thousand for location data is very much worth it.
- deleted 5y ago[deleted]