I think there is a trend of everything being geared towards new users (i.e. growth) - as soon as you become a user, you're less important. For instance, I notic

I think there is a trend of everything being geared towards new users (i.e. growth) - as soon as you become a user, you're less important. For instance, I noticed in many websites, 'Sign-up' is always featured more prominently than 'Sign-in' button. It feels like UI changes to be geared towards new users who are used to the UX 'flavour-of-the month', lowering the initial learning curve as much as possible even though it will confuse existing (captive?) user base. The unfortunate side-effect of this is that users will never become proficient in the software tools, with 'power-users' being a thing of the past. As an example, I think MS Office peaked for me probably around 2010 in terms of features and my proficiency and now I'm actually regressing. If I want to export a PDF of the file, I can't remember if I should go to 'File -> Print', 'File -> Export', or 'File -> Share', because it keeps changing.