McLuhan speaks in exaggerated language - it's important to not take everything he says too literally, and to instead judge the essence of the ideas. "The Mediu

McLuhan speaks in exaggerated language - it's important to not take everything he says too literally, and to instead judge the essence of the ideas. "The Medium is the Message" because without context (the media), messages are just noise. McLuhan was all about seeing the contexts we live in, how they shape our reality, etc.