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It's a bit different in that space because the "new markets" are seen as a thread that will cannibalize the core business. It becomes a major political issue w
by wffurr 5y ago
It's a bit different in that space because the "new markets" are seen as a thread that will cannibalize the core business. It becomes a major political issue within the organization.
Not to mention the reputation of the organization might make it difficult to attract and retain the types of innovators and professionals it needs to succeed.
Whereas with FogBugz, they were investing in complementary products, not destroying their own market.