There used to be some telecom company in my country, who had some TV personality in all of their TV ads. Then, one day he wasn't in the ads anymore. It had been

There used to be some telecom company in my country, who had some TV personality in all of their TV ads. Then, one day he wasn't in the ads anymore. It had been said that they stopped putting him in the ads, because the audience tends to associate negative emotions with a person more easily than with abstract concepts. Perhaps something similar is going on with some of these tech companies, where they use some really abstract name to which it's hard to attach negative emotions to.