I notice the same. I don't think it's an age thing. Products change their UI / UX often and it takes a mental toll to re-learn using them. The Basecamp founder

I notice the same. I don't think it's an age thing. Products change their UI / UX often and it takes a mental toll to re-learn using them. The Basecamp founders said in a book or podcast that they intentionally keep old versions of their website UI around, for exactly this use case – to avoid forcing people to relearn a UI. I don't know if this is true anymore, so fact-check me on this, but if it is: consider giving them your business. ---- What's the underlying reason? I can only speculate, but having worked with product teams for a while, and gone through several redesigns, I suspect it has something to do with: new leadership coming in, and risk-adverse, unimaginative PMs. New leadership because that's the #1 project to get the troops rallied behind you and to have that quick impact to put on your promo doc – get a new design out, make your stamp on the product, regardless of whether it's good or bad. Risk-adverse, unimaginative PMs because a redesign is a safe product change, and similarly, a quick win to put on the promo doc. If you lack any ideas of where to take the product next, a redesign is an evergreen solution. You could spend time investigating customer's issues, having interviews with them, analyzing competition AND be "unproductive" while you do this (i.e. not have anything to show for it for a while), or you could be productive and do a redesign. There may be other incentives that are misaligned, but those are the two I have noticed most pronounced. My 2 cents. Curious if others have thoughts on how to solve it.