Tom Leykis, who was basically the Howard Stern of LA in the late 90s/2000s, gave a good interpretation of McLuhan. He saw (in his case) talk radio's typical aud

Tom Leykis, who was basically the Howard Stern of LA in the late 90s/2000s, gave a good interpretation of McLuhan. He saw (in his case) talk radio's typical audience as a father who's outside on a ladder cleaning his gutters listening to a radio that's face down in the lawn so he only hears every 4th or so word. Taking that into account, he modeled his cadence and his entire radio show (and later his call-in podcast show) around that kind of premise.