Is BuzzFeed actually clickbait, though? If you mean that the headline makes you want to click to read the article, then I guess it is. But that’s no different t

Is BuzzFeed actually clickbait, though? If you mean that the headline makes you want to click to read the article, then I guess it is. But that’s no different to any website. Looking at the home page just now, BuzzFeed doesn’t seem to make outlandish claims or promises in the headline or accompanying image that aren’t then delivered in the article. It’s all pretty silly, of course, but the content seems to match the headline in the items I clicked on. This makes sense if the goal is to get folk sharing BuzzFeed content on social media: if the content was a letdown, it wouldn’t be shared. I seem to remember Ben Thompson talking about this common misconception on his podcast years ago.