We may fix this by decentralizing the original source of the content and making the social end, the account used to post/share that content, ephemerous. How can

We may fix this by decentralizing the original source of the content and making the social end, the account used to post/share that content, ephemerous. How can we still build reputation in this model? Making sure the original source is visible and accessible. It all boils down to reputation management, which needs to be re-engineered.