software development process has improved a lot over years. Now it's not that hard to ship production ready application/feature in weeks rather than months or y

software development process has improved a lot over years. Now it's not that hard to ship production ready application/feature in weeks rather than months or years. Product development teams are typically dedicated to one product at a time and their performance and to some extent their employment is measured on how much new software is shipped every sprint so they have to come up with something every 2 weeks.