#1 is important since you can't generally opt out of the change but I think it is largely #3 which speaks to the rate of the change. Everyone has to justify the

#1 is important since you can't generally opt out of the change but I think it is largely #3 which speaks to the rate of the change. Everyone has to justify their existence. Everyone has to justify their bonus. The C suite has to present something to the board each quarter. Making great money is not enough, we need infinitely more. Lots of times the revenues go up but so do the costs and the profit goes down. Then there is even more pressure to add more crap to get the profits back up.