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The last part on App Tracking Transparency flies over my head > This very much applies to Facebook’s ad ecosystem, where disparate e-commerce sellers effective
by makeitdouble 5y ago
The last part on App Tracking Transparency flies over my head
> This very much applies to Facebook’s ad ecosystem, where disparate e-commerce sellers effectively pool all of their conversion data in one place — Facebook — such that they all benefit from better targeting.
It’s not like Amazon has a strong app presence, and all the push they do on black friday and other events to make more users go through their app makes me think it’s a big dnough problem for them to throw real money at it.
In that respect, ad targeting being limited inside apps doesn’t seem like a big deal…am I missing something ?
- prionassembly 5y agoAmazon internalizes both the supply and demand of their behavioral data, rather than relying on external vendors. Apple transparency, GDPR, etc. are manhole covers coming from the sky on data vendors.
- makeitdouble 5y agoGDPR prevents third party sites from selling data without user consent, but it doesn’t affect much of the ad business on facebook/instagram for instance. I’d see Amazon having a decisive advantage regarding spying on vendors and applying that to Amazon Basics products (stuff they’re already under investigation) but it would that less a matter of Apple Transparency or user privacy and more sheer industrial espionage.