There are changes that occur because your customers want new/different features. Just become some customers don't want/need them doesn't mean that most customer

There are changes that occur because your customers want new/different features. Just become some customers don't want/need them doesn't mean that most customer do or at least the ones who pay the most money. Also, the default for most tech companies is that you become obsolete by default so things don't always get changed "for the sake of it" but because if you don't, before you know it, your competitors all look much fresher than you do and you have 5 years of work to catch up. Another issue is related to direct competition with competitors. Your customers are less likely to be loyal because SaaS provides quick and easy onboarding to another solution if the current one doesn't cut it. We have plenty of customers complaining that we don't have feature X and they will leave if we don't implement it. So we do!