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It's true GDPR is so broad you don't need to gather consent for such metrics, as it should be covered by contractual obligations (providing a best-effort servic
by southerntofu 5y ago
It's true GDPR is so broad you don't need to gather consent for such metrics, as it should be covered by contractual obligations (providing a best-effort service) and the legitimate interest of the operator (improving their service), both of which are exemptions to explicit consent.
However, if you want good performance, do actual UX/performance studies without treating your users like lab rats (hell, even poor rats don't deserve that). Just nitpicking, but "first-party tracking" really falls into "phoning home" (just a different "home").