4 ms·
Exactly. Customer outcomes don't have to be described or defined directly by the customer.
by ssharp 15y ago
Exactly. Customer outcomes don't have to be described or defined directly by the customer.
- wallflower 15y agoAnd you have that famous quote from Henry Ford that may or may not have been spoken by him: "If I had asked people what they wanted, they would have said faster horses." http://blogs.hbr.org/cs/2011/08/henry_ford_never_said_the_fast.html http://blogs.hbr.org/cs/2011/08/henry_ford_never_said_the_fa...