The problem a new browser would face is much simpler, but far harder to solve, than anything on the tech side - why would users switch to it? Neutrality is not

The problem a new browser would face is much simpler, but far harder to solve, than anything on the tech side - why would users switch to it? Neutrality is not a benefit for most people. It wouldn't harm them, but it isn't enough of a reason to put the effort in to switching either. People being tracked en masse is a problem for society, but not really an issue for any individual. Expecting people to put in the time and effort individually to understand the benefit of switching browser, the tech knowhow needed to download and install the software, and how to move their data over to it, all for the benefit of society as a whole, is a pretty big ask. For a new, neutral browser to take any significant market share there has to be a benefit for individuals that's more than simple neutrality. Either that, or there would need to be some sort of international regulation of browsers to force vendors to stop tracking users so much. I don't see either happening.