Do advertisers actually believe these impressions metrics are valuable? It's strange that they put value in these metrics that everyone hates while completely s

Do advertisers actually believe these impressions metrics are valuable? It's strange that they put value in these metrics that everyone hates while completely shunning other forms of content like porn. I'm not suggesting that advertisers start showing their ads next to porn but rather questioning why they are showing their ads next to news websites based on what are essentially fake metrics.