Sort of. When I worked at a rather large publisher they did a deal like this because someone promised a large truck of revenue by a company. For a site that w

Sort of. When I worked at a rather large publisher they did a deal like this because someone promised a large truck of revenue by a company. For a site that was badly monetized (because they it was over-weighed with ads and poorly engineered to begin with) this was seen as something they could not say no to. Again, it is a slow race to the bottom. I can assure you that often these deals are done by the business-side without consultation with product/engineering.