I've noticed a variation on this which is a video that is related to the news story however since I am reading the article I press stop on the autoplaying video

I've noticed a variation on this which is a video that is related to the news story however since I am reading the article I press stop on the autoplaying video. However as soon as I scroll down to continue reading the page the video also moves to the lower left corner so that it is still visible even though I have paused this. This seems quite hostile as one has signaled their preference to read the article since they stopped the video. Can anyone say what the thinking is here? Is this just another technique to game some engagement metric?