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Legality aside(on both sides), you assume a media site will take an increase in ‘impressions’ on their site as negative on its own. A lot of these places just c
by scrose 5y ago
Legality aside(on both sides), you assume a media site will take an increase in ‘impressions’ on their site as negative on its own. A lot of these places just care about making it look like there’s eyeballs looking at their stuff so they can sell that ad space at a premium, not whether there actually is. Ie. The places that put these auto play videos.
- xmprt 5y agoDo advertisers actually believe these impressions metrics are valuable? It's strange that they put value in these metrics that everyone hates while completely shunning other forms of content like porn. I'm not suggesting that advertisers start showing their ads next to porn but rather questioning why they are showing their ads next to news websites based on what are essentially fake metrics.