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Then why is the title 'Amazon is'?. It seems that just mentioning Amazon brings more clicks, I guess.

• nefitty 5y ago
  I honestly probably would not have clicked if the retailer mentioned was Costco or Walmart. I assumed Amazon implemented some unique mind-blowing tech solution to the problem.
  • lotsofpulp 5y ago
    I had the opposite heuristic. If a headline has Amazon in it, then it is probably clickbait.
    • nvr219 5y ago
      Yeah but it works (we're all "engaging" right now aren't we)
• SkittyDog 5y ago
  Submarine PR for Amazon.