Not really, lots of companies are sharing space on charter vessels at the moment, and trunking networks are pretty well developed. Lots of retailers are doing

Not really, lots of companies are sharing space on charter vessels at the moment, and trunking networks are pretty well developed. Lots of retailers are doing exactly what this article describes, it’s not just Amazon. In fact, I know a company that only ships c5 containers a day that is renting space on a charter vessel, so you don’t need Amazon-scale to do this.