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Typo, it should be "The Medium Is the Massage" https://en.wikipedia.org/wiki/The_Medium_Is_the_Massage https://en.wikipedia.org/wiki/The_Medium_Is_the_Massage
by gabrielsroka 5y ago
Typo, it should be "The Medium Is the Massage"
https://en.wikipedia.org/wiki/The_Medium_Is_the_Massage https://en.wikipedia.org/wiki/The_Medium_Is_the_Massage
- mdp2021 5y agoCorrect for a technicality... «There are four readings for the last word of the title, all of them accurate: Message and Mess Age, Massage and Mass Age» (Marshall McLuhan) Linked by the submitter is the video; the text is at https://archive.org/details/Marshall.Mcluhan..The.Medium.Is.The.Massage.2001 https://archive.org/details/Marshall.Mcluhan..The.Medium.Is....
- dang 5y agoIt's more fun and interesting than that - here's the full quote: Why is the title of the book The Medium is the Massage and not The Medium is the Message? The title is a mistake. After the book came back from the typesetter's, it had on the cover 'Massage'. The title was supposed to read The Medium is the Message, but the typesetter made an error. After McLuhan saw the typo, he exclaimed, 'Leave it alone! It's great, and right on target!' Now there are four readings for the last word of the title, all of them accurate: Message and Mess Age, Massage and Mass Age. I've 'massaged' the title above - seems most in McLuhan's spirit.
- ambrose2 5y agoBefore smartphones were ubiquitous I had trouble convincing folks that had only heard of the book that the title was in fact “The Medium is the Massage”, they were convinced I was the one who had it wrong.
- dang 5y agoImagine what the people watching it on NBC in 1967 must have thought! Well worth reading: https://dangerousminds.net/comments/this_is_marshall_mcluhan https://dangerousminds.net/comments/this_is_marshall_mcluhan