Apparently it is “actually” named after a 1920s SoCal lifestyle pioneer they invented. So much for authenticity. As for Hollister, CA, Wikipedia says: Tradema

Apparently it is “actually” named after a 1920s SoCal lifestyle pioneer they invented. So much for authenticity. As for Hollister, CA, Wikipedia says: Trademark conflict with Hollister, California According to an article in the Los Angeles Times in April 2009, Abercrombie & Fitch has threatened merchants and residents of Hollister, California who want to use the name "Hollister" on clothing. The article quotes David Cupps, general counsel for Abercrombie & Fitch: "If they try, they would get a call and much more."[32] Also, according to the article: "The controversy over the name heated up in 2006 when Stacey Crummett, chief executive of Hollister-based Rag City Blues, added the word "Hollister" to the label of her vintage bluejeans. In response to her trademark registration application, Abercrombie & Fitch attorneys sent her a letter alleging she was violating the company's trademark and threatening to sue." Crummett subsequently withdrew the application.[33] "Even students at Hollister's San Benito High School wonder if they are violating Abercrombie & Fitch's trademark by wearing shirts emblazed with the school nickname, the Hollister Haybalers." "Hollister City Atty. Stephanie Atigh insists that Abercrombie & Fitch cannot sue if locals are simply putting the town name on clothes to identify the geographic location."[32]