Yeah, if anyone is a "serious" competitor to Lego, it's Mega Bloks. They have the Mattel IP licenses, they had several Nickelodeon properties, Star Trek, Halo,

Yeah, if anyone is a "serious" competitor to Lego, it's Mega Bloks. They have the Mattel IP licenses, they had several Nickelodeon properties, Star Trek, Halo, etc. McFarlane tried to get in the building block segment with Rick and Morty sets. Stuff that should have been solid sellers. But without a doubt, Lego has been simply better quality across the board. Better builds, better bricks, better customer service. I bought the Ludo set and it had two of one piece and it was missing another (for the spinner). Sent a message to Lego with the set and piece number and within a week, I had the piece. I was missing an entire bag out of another set, and they sent that to me as well. And out of my 30+ years of buying and building sets, those are the only two times there's been mistakes. And as to the prices, Lego's price per piece has remained fairly consistent, it's just that their sets have increased in complexity and piece count over the years. It's an issue they've recognized and are adjusting for. They realized they needed more products in the $10 - $30 price range.