Everyone seems to be missing the obvious reason they want you to view Wrapped in the app: because they want you to share it to your stories on Instagram, Snapch

Everyone seems to be missing the obvious reason they want you to view Wrapped in the app: because they want you to share it to your stories on Instagram, Snapchat, etc, which you cannot do on the web. When Wrapped came out a few days ago, virtually every person I follow on IG had shared their Spotify Wrapped. It's phenomenal marketing.