4 ms·

"Lifestyle brands" are an absolutely confounding concept to me... didn't the west spend the 00s with names like "Abercrombie" and "Hollister" plastered on every

"Lifestyle brands" are an absolutely confounding concept to me... didn't the west spend the 00s with names like "Abercrombie" and "Hollister" plastered on everything before consumers collectively realized being a billboard sucked and they moved onto a few years of simplicity? Now we're going back to that trend, except there is even less relationship between the logo and clothing/decorations being offered?

Kaibeezy 5y ago
I always laughed when I saw people wearing “Hollister”, the brand name of my grandpa’s colostomy supplies, which got burned into my retinas as a mildly traumatized neurodiverse 4-yr-old in the early 70s.
- quercusa 5y ago
  It's also the name of a not-very-exciting town in California (Gilroy's less-glamorous neighbor).
  - Kaibeezy 5y ago
    Apparently it is “actually” named after a 1920s SoCal lifestyle pioneer they invented. So much for authenticity. As for Hollister, CA, Wikipedia says: Trademark conflict with Hollister, California According to an article in the Los Angeles Times in April 2009, Abercrombie & Fitch has threatened merchants and residents of Hollister, California who want to use the name "Hollister" on clothing. The article quotes David Cupps, general counsel for Abercrombie & Fitch: "If they try, they would get a call and much more."[32] Also, according to the article: "The controversy over the name heated up in 2006 when Stacey Crummett, chief executive of Hollister-based Rag City Blues, added the word "Hollister" to the label of her vintage bluejeans. In response to her trademark registration application, Abercrombie & Fitch attorneys sent her a letter alleging she was violating the company's trademark and threatening to sue." Crummett subsequently withdrew the application.[33] "Even students at Hollister's San Benito High School wonder if they are violating Abercrombie & Fitch's trademark by wearing shirts emblazed with the school nickname, the Hollister Haybalers." "Hollister City Atty. Stephanie Atigh insists that Abercrombie & Fitch cannot sue if locals are simply putting the town name on clothes to identify the geographic location."[32]
- Kaibeezy 5y ago
  Turns out the ostomy supply company has hollister.com whereas for the clothing you have to go to hollisterco.com So they totally knew about it and called it Hollister anyway. That's funny right there!
chrisseaton 5y ago
Not all brands out massive logos on things - that’s not an inherent part of lifestyle brands.

Kaibeezy 5y ago

I always laughed when I saw people wearing “Hollister”, the brand name of my grandpa’s colostomy supplies, which got burned into my retinas as a mildly traumatized neurodiverse 4-yr-old in the early 70s.

quercusa 5y ago
It's also the name of a not-very-exciting town in California (Gilroy's less-glamorous neighbor).
- Kaibeezy 5y ago
  Apparently it is “actually” named after a 1920s SoCal lifestyle pioneer they invented. So much for authenticity. As for Hollister, CA, Wikipedia says: Trademark conflict with Hollister, California According to an article in the Los Angeles Times in April 2009, Abercrombie & Fitch has threatened merchants and residents of Hollister, California who want to use the name "Hollister" on clothing. The article quotes David Cupps, general counsel for Abercrombie & Fitch: "If they try, they would get a call and much more."[32] Also, according to the article: "The controversy over the name heated up in 2006 when Stacey Crummett, chief executive of Hollister-based Rag City Blues, added the word "Hollister" to the label of her vintage bluejeans. In response to her trademark registration application, Abercrombie & Fitch attorneys sent her a letter alleging she was violating the company's trademark and threatening to sue." Crummett subsequently withdrew the application.[33] "Even students at Hollister's San Benito High School wonder if they are violating Abercrombie & Fitch's trademark by wearing shirts emblazed with the school nickname, the Hollister Haybalers." "Hollister City Atty. Stephanie Atigh insists that Abercrombie & Fitch cannot sue if locals are simply putting the town name on clothes to identify the geographic location."[32]
Kaibeezy 5y ago
Turns out the ostomy supply company has hollister.com whereas for the clothing you have to go to hollisterco.com So they totally knew about it and called it Hollister anyway. That's funny right there!

chrisseaton 5y ago

Not all brands out massive logos on things - that’s not an inherent part of lifestyle brands.