A simple 2 by 2 matrix: Things which are true and everyone wishes were true = basic facts and useless pap ("one of our values is honesty") Things which are no

A simple 2 by 2 matrix: Things which are true and everyone wishes were true = basic facts and useless pap ("one of our values is honesty") Things which are not true but everyone wishes were true = Frankfurtian bullshit and cognitive bias Things which are true but people wish were not true = the actual reality against which you wage war through strategy and tactics ("our customers care more about UX than security", "our competition has better IP", etc.) Things which are not true and everyone wishes were not true = scapegoats and wasted energy (it's hard to prove a negative) Make sure for your personal life, company, organization, whatever, that you operate as much as possible in the 3rd quadrant.