> This is the point. Amazon is has too much market share for that to be feasible. Market share of what ? The internet? Of course Vendors can become too depend

> This is the point. Amazon is has too much market share for that to be feasible. Market share of what ? The internet? Of course Vendors can become too dependent selling thru Amazon just like they can with any large retailer or on any enterprise client. But that is not the same things as a monopoly. Even this anti-Amazon parent piece, only makes the claim that 60% of shoppers "start their journey on Amazon", whatever that means. Personally, I might "start my journey" on Amazon but I only try to buy digital goods (AWS, Video) and will actually be fine with paying more through other sites and having to create account and all that headache, because I've had extremely negative experiences with Amazon & don't trust co-mingling. They can spend lots of money on Google, FB (or even Walmart and Target) adds instead of on Amazon. > But they can’t sell at a lower margin! They have no margin to spare! Then they should stop selling through that channel, maybe chartering private jets isn't the best distribution strategy for a lemonade stand... Or they can make changes to their business so that these channels make sense. >> Amazon remove's the policy, prices go up 20% on Amazon to be at the same margin of their Shopify app > No, prices stay the same on Amazon to be competitive with other Amazon sellers. Prices lower elsewhere off Amazon Were both generalizing about fundamental changes to massive/complicated marketplace so who knows both versions could play out to some extent... but like I've said I think the businesses will inflate costs to pass to the consumer, if they are given the opportunity.