They were wasting a stack of money promoting their Australian site stardeals though the google display network before they even had any deals on the site for pe

They were wasting a stack of money promoting their Australian site stardeals though the google display network before they even had any deals on the site for people take up. Sure I get the strategy of trying to build up a mailing list so the initial deals will sell really well but as with most things they do it's throwing a boatload of cash down now hoping they can build up some sort of defensible mailing list.