There is no soul left in these companies. It has become a day job to collect a paycheck. One guy working on ec2 can move to internal finance reporting can move

There is no soul left in these companies. It has become a day job to collect a paycheck. One guy working on ec2 can move to internal finance reporting can move to s3 and then move to retail (at amazon). Without the soul, at some point the hollowness will cause you to implode. Yes AWS can keep selling tech infra, but the net new innovation is where they suck. Look at how lackluster the reinvent keynotes were. So what do you do? Innovate with passion. And then what? They come and copy you and sell it at a greater scale, with more marketing $, growing some VPs pnl. I do think where you still have a chance is software. Big tech still hasn’t cracked software. But it can’t be tech infra software (AWS) and not social software (Fb). So compete where they don’t play is the safest. Because when they try to compete at least they will go through buy or build and will either buy you (and kill your soul) or build a shitty version within.