I think it is ending, and I like the magic analogy used in the article. You've seen it before, with IBM, blockbuster, the entire music industry. Business entit

I think it is ending, and I like the magic analogy used in the article. You've seen it before, with IBM, blockbuster, the entire music industry. Business entities get big and think their size protects them from disruption, they begin to implement abusive policies that pay off short term and don't worry about long term because they think their size protects them. This gravy train could go on forever it appears in the moment. Of course we have the advantage of hindsight. I think the same thing is beginning to happen to big tech. They're beginning to abuse users. Simultaneously, there are lots of alternative options to all of their products being developed. I see either them being supplanted by new companies (with a couple of course adapting and surviving), or the industry being disrupted heavily by novel ideas. I'd prefer the latter of course, but I will take either.