Valuations are just the price one person is willing to pay for something and the other party is willing to sell for. I wouldn't over think it too much. Maybe t

Valuations are just the price one person is willing to pay for something and the other party is willing to sell for. I wouldn't over think it too much. Maybe there is some industry standard valuation method based on organic traffic, but at the end of the day even if it spits out some valuation you'll still need decide if it's a price you're willing to sell for. I also doubt whether any organic traffic valuation model would be particularly useful in practice. The valuation of something like this is going to depend largely on what keywords the site is ranking for and how monetisable the content you have on the site is. It could also depend on things like the domain name and the buyer's interest in the purchase to some extent too. Just go in with a price you'd be very happy to sell for and if they're interested they'll come back with a counter offer. For what it's worth, my guess is that it's worth somewhere between $1,000 - $50,000 based on my limited experience of this market, but a killer domain and 2.5m clicks in a hot market like crypto would significantly increase the value.