I think you’ve got it there: it’s the “click here to sign this” thing that they’ve packaged into something a non-IT-focused company can use. It was relatively u

I think you’ve got it there: it’s the “click here to sign this” thing that they’ve packaged into something a non-IT-focused company can use. It was relatively useful for them before, but with the pandemic you have tons of companies looking for a way to get people to sign agreements and submit paperwork in a legally binding fashion without needing to meet in person. The “legally binding” thing is important, I think: you could set up a click portal, but it seems like DocuSign is standing on their “this will hold up in court if challenged” claims. That transfer of liability is the other attractive element.