I agree on the puff piece sentiment. MH370 was an event that was well publicised globally, both on the day and for an extended period of time afterwards. The

I agree on the puff piece sentiment. MH370 was an event that was well publicised globally, both on the day and for an extended period of time afterwards. The argument that not one engineer / big-data guru / whatever in the whole world suggested combining data sources is simply not viable. I would put it that it is more a case of: (a) The priority (naturally) was speed in the hope of finding survivors/bodies/debris before the ocean took care of them. (b) The need to sketch out agreements with all these third-party data people, alongside the question of "who's gonna pay for it". (c) Time. Its taken the guy in the BBC article, what, 7 years to come up with something. Let's say "the world" put a team on it, you could, what, halve the time to 3 years or so ? Meanwhile you've got the world's media, governments and relatives of the deceased begging you take some visible action "now".