I would interpret it as meaning: We're not going to curb our current bad habits; we're not going to stop the current trend...therefore we have come up with new

I would interpret it as meaning: We're not going to curb our current bad habits; we're not going to stop the current trend...therefore we have come up with new / different ways to reverse (with changing modern conveniences) and eventually "outrun" the trend. Yeah, it sounds silly to me as well.