Wouldn’t it be significantly cheaper for a wholesaler to have a small number of B2B relationships selling to retailers than to have a ton of B2C relationships s

Wouldn’t it be significantly cheaper for a wholesaler to have a small number of B2B relationships selling to retailers than to have a ton of B2C relationships selling directly via the Amazon marketplace? The immediate post sales support could be pretty huge and typically the retailer would handle most of that, wouldn’t they? Your example made it more clear, so thanks.