I was going to disagree but then I worked out the numbers and it doesn't fly. Suppose they invested $1b more. At a loss of $150 / device that would let them p

I was going to disagree but then I worked out the numbers and it doesn't fly. Suppose they invested $1b more. At a loss of $150 / device that would let them put ~6 million devices into the ecosystem, not counting phones. 6m devices would get it off to a start but it is still not enough to get it within an order of magnitude of the iPad and probably won't even get you ahead of the plethora of Android makers who will most likely sell more than that combined. If you can't pole vault at least into a solid second place then you've essentially made no strategic gain at all - you're just in a slightly better third place.