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> In fact, I wanted to cancel my Youtube Premium, but I know it's not gonna affect their decision in the slightest Long running project of mine. "Corporate cha
by kristopolous 5y ago
> In fact, I wanted to cancel my Youtube Premium, but I know it's not gonna affect their decision in the slightest
Long running project of mine. "Corporate change bounties". Customers leave some supplier and then state why and somehow demonstrate how much cash has exited with them as a customer.
Here's an example. Let's say att lobbies hard against net neutrality and customers were fed up and left. They could go to this site and somehow select "att + net neutrality + i will return if they support it" and then through some black magic prove that they were a long time att customer that paid $X/month that just cancelled.
There's a way to avoid the black magic by making it a "crowd funding" style site but in many conversations effectively zero people would want to give, say Nestle or Walmart, a gift in return for them not being an evil prick.
So there's gotta be some kind of balance. A number representing potential money on the table that can be captured if a policy change happens.
I made two versions of it a while back but new ideas are hard so oh well. But maybe a third time it will work, who knows
- alisonkisk 5y agoNew ideas aren't a hard sell. Cumbersome ideas that cost more than the benefit are a hard sell.
- kristopolous 5y agoI believe it was one of Steve Blank's fairly complicated books that differentiated different kinds of new[1] Simplifying dramatically, there's new solutions to acknowledged problems and unacknowledged problems. What you say satisfies the first one. The unacknowledged problem requires you to first connect desperate ideas and consolidate them together in the prospect's mind. Then you need to convince them that it's a suboptimal state of affairs. Then you need to convince them that an amelioration is attainable. Then you need to convince them that you provide it. Contrast this to the first one. The prospect knows things are suboptimal, has a current insufficient remedy and is open to a better one. You need to convince them that you provide it. That's way way easier - like orders of magnitude, a "completely different problem domain" kind of easier (It's worth noting that elevator pitch templates address the easier type of new) Next task, solve the first one in under 5 or so seconds of exposure: connect ideas, show it's a problem, demonstrate the mechanism, and propose a plausible solution that's easy to participate in. Maybe that's trivial for you but I personally have very little aptitude for that and struggle immensely with it [1] all those startup books become a giant soup after you read a bunch so sorry if this was like Moore or Christensen, I think it's Blank. If anyone remembers exactly where this was I'd love to find it again.
- nefitty 5y agoThere's also the issue that solutions to "unacknowledged problems" can be perceived as grifts. "Your app predicts when my lightbulbs will go out and it costs $1? Wait, why wouldn't I just do what I do now which is have some spares and wait till one actually goes out?"
- kristopolous 5y agoNice insight. Reminds me of another problem: targeting. If the target customers have already found each other, it's an easier sell. If they haven't then you have a "customer diaspora" For instance, if I have a new game, there's plenty of organizations, institutions, and forums I can introduce my game on. If instead, I have productivity software that helps disorganized people manage time better, there's no "disorganized users group" or "decluttering news" website to find the people ... it's a slog. Where would those people concentrate? A bar on a weekday night maybe? The most inconvenient parking spaces of an office park? I don't know. At least to me this is a harder problem
- xyzzy123 5y agoYou could use TLS notary perhaps.