Seconded. This “private companies can do what they want” isn’t the “gotcha” many people think it is. Societal values exist independent of the specific implement

Seconded. This “private companies can do what they want” isn’t the “gotcha” many people think it is. Societal values exist independent of the specific implementations of laws meant to protect them, and in places where the law doesn’t reach—like the USA’s 1st Amendment not applying to private businesses—I think it’s still worth talking over “Hey, the law doesn’t really enforce this value here, but maybe it’s a good idea to abide by it anyway”. Saying private companies can do whatever they want is just stating the obvious and avoiding the question of what they should do.